Insights

Plain-English growth notes.

Short, practical guides from how we audit, advertise and follow up.

7 min read

How solar installers get more enquiries

Most solar companies do not need more traffic first. They need a clearer offer, a faster reply and a way to see which ads bring booked visits.

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6 min read

Why solar enquiries do not become projects

If enquiries come in but signed projects do not follow, the problem is usually after the form, not in the ads.

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7 min read

Facebook and Google ads for solar installers

Ads work for solar when they reach homeowners in the right regions, send them to a page made for one offer and are judged by booked visits, not clicks.

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5 min read

Lithuanian business websites and enquiries 2026

We checked the homepages of 596 Lithuanian companies that sell high-value services. Many make it hard for a ready buyer to get in touch.

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5 min read

Why the first reply usually wins

When someone sends an enquiry, they often message more than one business. Speed and clarity decide who gets the conversation.

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6 min read

A ten-minute website check

You can find the biggest leaks in your website in ten minutes, with nothing but your phone.

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5 min read

Eight ad hook angles

A hook is the first three seconds of an ad, or the first line of copy. Its job is to earn the next three seconds.

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7 min read

Google Business Profile: how to get more calls from the map

When people search for a service near them, the map with three businesses gets most of the clicks. Here is how to be one of the three.

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6 min read

A simple CRM for a small business

A CRM is not software. It is the habit of knowing where every enquiry stands. The software just makes the habit easier.

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8 min read

SEO audit: the 12 checks we run on every website

Most SEO problems are not mysterious. They are a short list of things that were never set up or broke without anyone noticing.

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7 min read

Facebook ads cost in Lithuania: what decides the price of an enquiry

There is no fixed price for a Facebook ad. You pay for attention in an auction, and the price of one enquiry depends on five things you control.

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7 min read

Website cost: what decides the price and what you actually need

Websites in Lithuania are quoted anywhere from a few hundred euro to tens of thousands. The gap comes from what the site has to do.

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6 min read

SEO cost: what you pay for and when it pays back

SEO is priced by the month, but it is bought for the years after. Here is what the money goes on and how to tell a fair price from a cheap one.

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6 min read

Google Ads for a business: when it pays off and when it does not

Google Ads reaches people at the moment they search for what you sell. That makes it the most direct ad channel there is, and the easiest to waste money on.

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