The Dial AgencyRules written in 2014
The Lithuanian Bar's rules on lawyer advertising allow factual information and forbid promised outcomes and comparisons. Most firms respond by saying nothing at all.
Law firms, accountants and financial advisers
Marketing for law and accounting firms: consultations, within the rules of your profession.
The Dial Agency does marketing for law firms, accountants, insurance brokers and financial advisers in Lithuania: a website that explains what you do in plain words, consultation booking with a few screening questions, search campaigns for the matters you actually want, and follow-up until the engagement is signed. Written inside the advertising rules of each profession. Free five-minute audit first; plans are fixed monthly fees agreed after one call.
What we found on 37 legal, accounting, insurance and finance websites.
Professional firms explain their expertise and hide the next step. Checked in October 2026 as part of our study of 596 Lithuanian business websites. Your free audit shows where you stand.
76%offer no way to book a time online
62%show no prices or price guide on the homepage
51%show no reviews or ratings on the homepage
46%have no contact form on the homepage
Where the customers go missing.
Services nobody understands
The website lists practice areas in legal language. A business owner with a contract problem cannot tell whether you handle it.
Referrals only
New clients come from old clients. Growth is slow, uneven and depends on the two partners who are already busy.
Enquiries of mixed quality
A free consultation attracts people who want free advice. The firm spends an hour and signs nothing.
Proposals that go quiet
A fee proposal goes out, then nothing. Nobody follows up because it feels like chasing.
A price nobody will name
Clients want to know roughly what it costs. The site says "contact us", so they contact a firm that said "from".
What next month looks like.
1
Tuesday 19:40, a question
A company owner asks about a shareholder dispute. The reply within a minute names the partner, offers two consultation times and asks three screening questions.
2
Wednesday, one consultation
The partner sees the answers before the call: the matter, the stage, the urgency. The consultation is booked, with a reminder the day before.
3
Monday, the report
Enquiries by practice area, consultations booked, engagements signed and cost per consultation from search.
How the system works, step by step.
A client hires an adviser they understand and trust. The system makes your services clear to a non-lawyer, makes the first step easy and screened, and measures consultations instead of visits, all inside your professional rules.
- Plain words. One page per matter, written for the client: what the problem looks like, what you do, how long it takes and what it costs from.
- Screened consultations. A booking link with three questions, so the consultation is with someone who has a real matter and a budget.
- Follow-up without chasing. Three messages after the proposal: the next step, the answer to a usual doubt, the date you can start. Written in your voice, sent by the system.
- Measurement. Enquiries tied to the practice area and the search that brought them, consultations and signed engagements counted. Budget follows signed work.
Three ways to start, from free to full.
Every step is priced in public. What you pay for a done-for-you product is credited toward a plan if you sign within 30 days.
Free enquiry audit
A five-minute video on where your site, ads and Google profile lose enquiries, within two business days. €0.
Growth Audit
An 8 to 10 minute walkthrough of your website, ads and follow-up, a written plan ranked by impact and a 20-minute call. €397, credited toward a plan.
A custom plan
Website, creative, ads and follow-up scoped around your goals and capacity, with a fixed monthly fee in writing after a 20-minute call.
The doubts we hear, answered straight.
"Advertising is not done in our profession."
Information is. A clear page about a matter, a visible price from and a way to book a consultation break no rule, and they are what a client looks for at 22:00.
"Free consultations attract the wrong people."
The three screening questions remove most of them before the calendar, and a paid first consultation can be offered instead where it fits your practice.
"We cannot show results."
You can show the process, the team, the typical timeline and the price from. Clients choose on those.
"Partners have no time for this."
A 20-minute call and a one-hour review of the pages. The system handles the replies and the follow-up; partners handle the consultations.
What happens after you write to us.
Day 0
Free audit
A five-minute video on how a client sees your website, your Google profile and your contact path on a phone.
Week 1
Matter pages and booking
One to three pages for the matters you want, the screening questions and the instant reply, approved by you.
Week 2
Search campaigns
Google search campaigns for the matters, with calls and consultations counted.
Every Monday
Report
Enquiries, consultations and engagements by practice area, and what we change this week.
Guides worth ten minutes.
A ten-minute website check
Check your own site with nothing but a phone: clarity, the main button, the form, proof and speed.
Read →SEO cost: what you pay for
What each level includes, why it is priced monthly and how long until it pays back.
Read →Google Business Profile: how to get more calls
Setup, categories, service areas, photos, reviews and the mistakes that keep you off the map.
Read →Questions we get asked.
Can you advertise legal or financial services in Lithuania?
Yes, within the rules of each profession: accurate information, no promised outcomes, no comparisons. We write inside them and your compliance review has the final say.
Do you write the content?
We draft it from a conversation with you and from the questions clients ask, and you correct it. Nothing is published without your approval.
Will this fit a small firm?
Yes. Most small firms start with the free audit and the Growth Audit and fix the pages and the booking link first.
Which matters bring the most enquiries from search?
The ones people search for with a problem in mind: contracts, employment, family, debt recovery, company formation, tax. We check the real search volumes in the free audit.
Do you work with my competitors?
On the first call we tell you who we already work with in your city, before you decide.
What does it cost?
The audit is free. The Growth Audit is €397, credited toward a plan within 30 days. Plans are a fixed monthly fee agreed in writing after a 20-minute call.
More customers from the same enquiries?
Send us your website. Within two business days you get a five-minute video that shows where enquiries are lost, with three fixes ranked. Free, and yours to keep.