The Dial AgencyRising ad costs
The cost per order on Meta rose again, and the only answer so far was a bigger discount.
Online shops
E-commerce marketing measured in orders and repeat customers, not clicks.
The Dial Agency does marketing for online shops in Lithuania: product and landing pages that convert on a phone, Meta and Google Shopping campaigns with the Pixel and Conversions API set up properly, and email and SMS flows that turn a first order into a second. Reported every Monday by orders, cost per order and repeat rate. Free five-minute audit first; plans are fixed monthly fees agreed after one call.
What we found on 596 Lithuanian business websites.
The two tracking numbers decide whether an online shop can advertise profitably at all. We have not yet checked enough online shop websites to show separate numbers, so these are the figures for all 596 sites in our October 2026 study. Your free audit shows where you stand.
77%have no Meta Pixel on the homepage
91%have no Google Ads tag on the homepage
45%show no reviews or ratings on the homepage
48%show no prices or price guide on the homepage
Where the customers go missing.
Creative that wears out
The same three product photos have run for four months. Reach is fine, orders are falling.
A checkout that leaks
Visitors add to cart and leave at the delivery step. Nobody has watched a stranger try to buy on a phone.
One-time buyers
Every order is bought with ads. Nobody emails the customer a month later, so the second order never comes.
Tracking that lies
The Pixel counts some orders twice and misses others. The campaigns learn from wrong data.
Profit nobody sees
Revenue is reported, margin and returns are not. A campaign can look great and lose money.
What next month looks like.
1
A Wednesday evening order
A new customer buys from a Meta ad. The order is counted once, by the Pixel and the Conversions API, and the welcome sequence starts with a thank-you, not a discount.
2
Three weeks later
The customer gets a message about the product that goes with the first one. The second order comes without an ad.
3
Monday, the report
Spend, orders, cost per order, revenue, returns and repeat rate, by campaign and product. You see profit as well as revenue.
How the system works, step by step.
An online shop wins on three numbers: conversion rate, cost per order and repeat rate. Most shops work on the second one only. The system improves all three and reports them together.
- Tracking that is right. Pixel, Conversions API and Google conversions set up and checked against real orders, so campaigns learn from the truth.
- Pages that convert on a phone. Product pages and campaign landing pages with the offer, the proof and the delivery terms visible before the first scroll.
- Creative tested weekly. New images and short videos every week from your real products and customers, judged by cost per order, not by likes.
- Repeat flows. Welcome, post-purchase, replenishment and win-back sequences by email and SMS, written in your voice, with consent built in.
Three ways to start, from free to full.
Every step is priced in public. What you pay for a done-for-you product is credited toward a plan if you sign within 30 days.
Free enquiry audit
A five-minute video on where your site, ads and Google profile lose enquiries, within two business days. €0.
Growth Audit
An 8 to 10 minute walkthrough of your website, ads and follow-up, a written plan ranked by impact and a 20-minute call. €397, credited toward a plan.
A custom plan
Website, creative, ads and follow-up scoped around your goals and capacity, with a fixed monthly fee in writing after a 20-minute call.
The doubts we hear, answered straight.
"Our margin cannot carry more ad spend."
Then the first work is conversion and repeat, not spend. A better checkout and a working post-purchase flow lower the cost per order before the budget moves.
"We tried an agency and the return looked fine, but profit did not."
Return on ad spend hides returns, discounts and one-time buyers. We report cost per order, repeat rate and margin, and we show the tracking we used.
"Email feels like spam."
Three useful messages after a purchase are not spam. A tenth discount code is. We write the sequences with you and measure the orders they bring.
"We can only start with ads."
You can. We will still set up tracking first and show you where the orders are leaking after the click.
What happens after you write to us.
Day 0
Free audit
A five-minute video of a stranger buying from your shop on a phone, and where the orders leak.
Week 1
Tracking and checkout
Pixel, Conversions API and Google conversions verified against real orders; the checkout fixes that cost nothing.
Weeks 2 to 3
Campaigns and flows
Meta and Google Shopping campaigns, the welcome and post-purchase flows, with every order counted once.
Every Monday
Report
Orders, cost per order, returns and repeat rate by campaign and product. Budget and creative move to what sells at a margin.
Guides worth ten minutes.
Facebook ads cost in Lithuania
How the auction prices your ads, what moves the cost per enquiry and what to test first.
Read →Eight ad hook angles
Problem, proof, offer, story and four more angles, with a simple way to test which brings the cheapest enquiries.
Read →A ten-minute website check
Check your own site with nothing but a phone: clarity, the main button, the form, proof and speed.
Read →Questions we get asked.
Which platforms do you work with?
Shopify, WooCommerce, PrestaShop and custom shops. If orders can be tracked and emails can be sent, it works.
Do you optimise for profit or return on ad spend?
Profit. The report shows cost per order, returns, discounts and repeat rate, so a campaign that looks good on return and loses money is visible.
Can we start with only ads or only creative?
Yes, after tracking is verified. Everything else is built in the order the numbers suggest.
Do you work with my competitors?
On the first call we tell you who we already work with in your category, before you decide.
What does it cost?
The audit is free. The Growth Audit is €397, credited toward a plan within 30 days. Plans are a fixed monthly fee agreed in writing after a 20-minute call; ad budget is paid by you to the platforms.
How long until we see results?
Tracking and checkout fixes show in the first two weeks. Campaigns need four to six weeks of data before cost per order settles. Nobody can promise a number of orders.
More customers from the same enquiries?
Send us your website. Within two business days you get a five-minute video that shows where enquiries are lost, with three fixes ranked. Free, and yours to keep.